Tuesday, December 15, 2009

Safety Tips For Online Shopping

Please be careful shopping during this holiday season. Here's some great tips and reminders...
by Jay Peroni
This Christmas, many are skipping the long lines to buy gifts online. Saving time and money (less gas and often free shipping) can be convenient, but you need to be careful where and to whom you give your valuable digits. Whether you shop online all the time or only during a blue moon, caution is needed this Christmas season as you hunt for bargains. Identity theft is one of the fastest growing crimes and the more information people know about you online, the more likely you become a target!

So ‘tis the season to be careful!

Here are some dos and don’ts:

Three things not to do:

  1. Don’t use debit cards for online purchases. If your debit card gets hacked, the thieves can go straight to your bank account and drain it. You know that $50 limited liability common to credit cards? You have to report identity theft within two days to get that $50 limited liability with a debit card. 
  2. Don’t shop using Wi-Fi. I have seen people get ripped off this way. When using Wi-Fi at a coffee shop, hotel, airport, or restaurant, you are making yourself vulnerable to identity theft. Your iPhone, Blackberry, Smartphone and laptop can easily be hacked on a free or paid public Wi-Fi spot.
  3. Don’t get fired for shopping at work. Some workplaces are becoming more and more restrictive of what employees do “while on the clock”. Don’t get fired for shopping at work. You may laugh but I have seen it happen. If for some strange reason you can’t shop from home, make it quick – restrict purchases to breaks, lunchtime, or off the clock.

Things to do:

  1. Do use just one credit card. If you use only one credit card for all of your online shopping and it’s stolen, you only have one company to deal with. Additionally, some credit card companies now provide you with the choice of creating a personalized, protected online transaction number for every online purchase you make. What this means is the retailer never sees your card number just the online transaction number.
  2. Do pay close attention to web addresses. Always look for the “https://” when you enter personal information. This means you are transmitting data within a secure site. Also look for a padlock symbol at the bottom of the browser window and the VeriSign or CyberTrust marks of security.
  3. Do watch where you click. A new crime wave has been occurring with fake sites –sites created using a similar web address and look/feel of the real site. They capture your credit card info and they are off to the races. Watch for suspicious pop-ups, attachments from unknown sources, or strange web links. I once saw someone respond to a fake Paypal request with their username and password. Here’s a hint: PayPal, Google, Yahoo, etc always refer to you with the name you set up – not Dear Paypal User and they never request you send personal data via email. If even remotely suspicious, trust your gut instinct!
  4. Do get the latest web protection software on your laptop or PC. Do you have the latest the security and firewall programs on your computer? If not make sure you’re software has been updated within at least the past 60-90 days (preferably 30 days) as new viruses and attack spots crop up daily.
  5. Do change your passwords regularly. If you frequent a site often, don’t continue using the same password. Mix it up regularly. By using a combination of letter, numbers, and capital letters, you make yourself less vulnerable to theft or attack.
The Christmas Season should be a time for joy, for family and loved ones, and most importantly celebrating the birth of our Lord and Savior Jesus Christ! By playing it safe online, you stand to have less aggravation, heartache, and potentially fewer adverse financial conditions (granted you don’t max out the credit cards).
Jay Peroni, renowned financial advisor and author of The Faith-Based Millionaire and The Faith-Based Investor, is an expert authority on the subject of “Faith-Based Investing.” He is the editor of Faith-Based Investor, a stock newsletter, and is President & CEO of Values First Advisors, Inc – a firm dedicated to values-based investment management and financial planning.

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